Who What Wear included OO! among its editor-approved favorite products, recognizing it as a must-have beauty essential for summer.

PureWow featured OO! as a standout beauty innovation, highlighting its unique approach to healthier, gentler hair brushing.

OO! was named one of W Magazine's 15 Best Beauty Launches of May 2026, recognizing it as one of the season's most exciting new beauty innovations.

Oprah Daily featured OO! as an editor-approved hair tool, praising its ability to detangle with less pulling while elevating the daily haircare ritual.

Yahoo News spotlighted inventor Dave Richmond and the launch of OO!, showcasing the innovation behind its Harmonic Resonance™ technology.

BeautyMatter featured OO! among the week's notable beauty launches, highlighting the brand's innovative entry into the premium haircare category.

American Salon named OO! among the industry's most futuristic hair styling tools, recognizing its innovative approach to haircare technology.

OO! was featured by NewBeauty as one of the best new beauty products of April 2026, highlighting its breakthrough Harmonic Resonance™ technology.

OO! was recognized by StyleCaster as one of the standout beauty launches of Spring 2026 for its innovative approach to healthier, more effortless hair brushing.