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Innovative Brands LLC d/b/a OO!
www.ooandme.com
Last Updated: March 26, 2026
IMPORTANT: PLEASE READ THESE TERMS OF SERVICE CAREFULLY. BY ACCESSING OR USING THE OO! WEBSITE, PURCHASING OUR PRODUCTS, OR OTHERWISE ENGAGING WITH OUR SERVICES, YOU AGREE TO BE BOUND BY THESE TERMS. THESE TERMS CONTAIN A BINDING ARBITRATION PROVISION AND A CLASS ACTION WAIVER THAT AFFECT YOUR LEGAL RIGHTS. IF YOU DO NOT AGREE TO THESE TERMS, DO NOT USE THE SITE OR PURCHASE OUR PRODUCTS.
These Terms of Service ("Terms") constitute a legally binding agreement between you ("you" or "your") and Innovative Brands LLC, a California limited liability company doing business as OO! ("OO!", "we", "us", or "our"). These Terms govern your access to and use of our website at www.ooandme.com (the "Site"), our mobile applications, and any related services, products, content, or features we offer (collectively, the "Service").
By accessing or using the Service, creating an account, or purchasing any product from us, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy, which is incorporated herein by reference. If you do not agree to these Terms, you must not access or use the Service.
We reserve the right to modify these Terms at any time. We will notify you of material changes by posting the revised Terms on the Site and, where practicable, by sending an email notification to the address associated with your account at least thirty (30) days before the changes take effect. Your continued use of the Service after the effective date of any changes constitutes your acceptance of the modified Terms. We encourage you to review these Terms periodically.
The Service is intended for users who are at least 18 years of age or the age of majority in your jurisdiction, whichever is greater. By using the Service or placing an order, you represent and warrant that you are of legal age to form a binding contract and meet all eligibility requirements. If you are using the Service on behalf of a business entity, you represent that you have authority to bind that entity to these Terms.
To access certain features of the Service, you may be required to create an account. When you create an account, you agree to provide accurate, current, and complete information and to update such information as necessary. You are solely responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account.
You agree to notify us immediately of any unauthorized use of your account or any other breach of security. We will not be liable for any loss or damage arising from your failure to protect your account information. We reserve the right to suspend or terminate your account at any time for any reason, including if we reasonably believe you have violated these Terms.
We make reasonable efforts to accurately describe and display our products, including the OO!brush and any related accessories, formulations, or tools. However, we do not warrant that product descriptions, colors, images, pricing, or other content on the Site is accurate, complete, reliable, current, or error-free. Actual product colors and appearance may vary due to differences in display settings and photography.
All prices are listed in U.S. dollars and are subject to change without notice. We reserve the right to correct any errors in pricing, even after an order has been placed. In the event of a pricing error, we will notify you and provide the option to cancel your order. Products are subject to availability, and we reserve the right to limit quantities, discontinue products, or refuse any order at our sole discretion.
Your submission of an order constitutes an offer to purchase the products in your order. We reserve the right to accept or decline your order for any reason, including product availability, errors in product or pricing information, or concerns about order accuracy or fraud. An order is not accepted until we send you an order confirmation email. We may cancel orders after confirmation if fraud is suspected or if products become unavailable.
We accept the payment methods indicated on the Site at the time of purchase. By providing a payment method, you represent and warrant that you are authorized to use that payment method. You authorize us to charge your selected payment method for the total amount of your order, including applicable taxes, shipping, and handling fees. All payments are processed through our third-party payment processor(s), and your use of such payment services is subject to their respective terms and conditions.
Shipping and delivery terms, including estimated delivery times, available carriers, and shipping costs, are provided at checkout and may vary based on your location and selected shipping method. While we make commercially reasonable efforts to fulfill orders within the estimated timeframes, delivery dates are estimates only and are not guaranteed.
Risk of loss and title for products purchased through the Site pass to you upon delivery of the products to the carrier. We are not responsible for delays caused by the carrier, customs processing, weather events, or other circumstances beyond our reasonable control. If your shipment is lost or damaged in transit, please contact us promptly so we can assist you in filing a claim with the carrier.
OO! shall not be liable for any delay or failure to fulfill orders or perform its obligations under these Terms if such delay or failure results from circumstances beyond OO!'s reasonable control, including but not limited to natural disasters, pandemics, epidemics, acts of government, supply chain disruptions, shipping carrier delays, utility failures, labor disputes, or acts of war or terrorism.
If you are not satisfied with your purchase, you may return eligible products within thirty (30) days of the delivery date for a full refund of the purchase price, excluding shipping costs. To be eligible for return, the product must be in its original packaging. Products that have been lightly used for evaluation purposes remain eligible for return within the 30-day window; however, products that show signs of excessive use, physical damage, or are missing components may not be eligible. Please visit our Returns page on the Site or contact our customer support team for return instructions.
OO! warrants that the OO!brush and related electronic hardware products will be free from defects in materials and workmanship under normal use for a period of one (1) year from the date of original purchase (the "Warranty Period"). This warranty applies only to products purchased from OO! directly (via the Site) or from an authorized OO! retailer.
This warranty does not cover: (a) normal wear and tear, including gradual bristle deformation from regular use; (b) damage resulting from misuse, neglect, accident, modification, or unauthorized repair; (c) damage caused by use inconsistent with the product instructions or user manual; (d) cosmetic damage, including scratches, dents, or finish wear; (e) products purchased from sellers not designated as authorized OO! retailers, where OO! cannot verify the product's authenticity, handling, storage conditions, or chain of custody; or (f) consumable components, including bristle tips, that degrade through normal use over time.
If a product defect is covered under this warranty, OO! will, at its sole discretion, repair or replace the defective product at no charge to you. This warranty is your sole and exclusive remedy for defective products. To initiate a warranty claim, please contact our customer support team with your proof of purchase, the product serial number, and a description of the defect.
At OO!'s sole discretion, we may offer or require In-Place Decommissioning ("IPD") as an alternative to a physical product return for warranty claims. IPD allows you to permanently disable the defective unit at your location in lieu of shipping it back to OO!.
If IPD is authorized, OO! customer support will provide you with: (a) a unique, time-stamped Authorization Code; and (b) a Safety Checklist with detailed instructions. You must:
No warranty remedy (refund or replacement) will be issued until the decommissioning video is reviewed and approved by the OO! technical review team. OO! reserves the right to reject any submission that does not clearly show the Authorization Code, Serial Number, and completed decommissioning.
OO! will complete IPD video review and process the applicable warranty remedy within thirty (30) days of receiving your decommissioning video submission, or within such shorter period as required by applicable law.
SAFETY WARNING: The device must be disconnected from all power sources (USB-C cables or chargers) and switched to the OFF position before decommissioning. Under no circumstances should you attempt to puncture, open, or damage the handle or the internal lithium-ion battery compartment. Only the specified cord should be cut. Use insulated-handle cutting tools and wear eye protection. See Section 16 for complete safety guidelines. OO! shall not be liable for any injury, property damage, or loss arising from failure to follow the IPD safety instructions.
EXCEPT FOR THE LIMITED WARRANTY SET FORTH ABOVE, THE SERVICE AND ALL PRODUCTS ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, OO! DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. OO! DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, OR THAT ANY DEFECTS WILL BE CORRECTED.
The Service, including all content, features, functionality, text, graphics, images, logos, trademarks, product designs, patent-pending technology (including without limitation Harmonic Resonance™ technology), trade dress, software, and other materials (collectively, the "Materials"), are owned by or licensed to OO! and are protected by U.S. and international intellectual property laws, including copyright, trademark, patent, and trade secret laws. The OO! name, logo, and all related names, logos, product and service names, designs, and slogans are trademarks of Innovative Brands LLC. You may not use these marks without our prior written permission.
Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Service for your personal, non-commercial purposes. This license does not include the right to: (a) modify, copy, distribute, transmit, display, perform, reproduce, publish, license, create derivative works from, transfer, or sell any Materials; (b) use any data mining, robots, or similar data gathering or extraction methods; (c) download any portion of the Site, except as expressly permitted; or (d) use any portion of the Service for any commercial purpose.
If you submit, post, or transmit any content to or through the Service, including reviews, comments, photographs, or social media posts using OO! hashtags or mentioning OO! (collectively, "User Content"), you grant OO! a worldwide, perpetual, irrevocable, royalty-free, fully-paid, non-exclusive, transferable, and sublicensable right and license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, display, and perform such User Content in connection with operating and promoting the Service, our products, and our business, in any media formats and through any media channels now known or hereafter developed.
You represent and warrant that you own or have the necessary rights to grant the foregoing license, and that your User Content does not violate any third party's intellectual property, privacy, or other rights. We are not obligated to use any User Content and may remove User Content at our sole discretion.
In addition to any other prohibitions set forth in these Terms, you agree not to use the Service to:
We reserve the right to terminate your use of the Service for violating any of the prohibited uses.
Your use of the Service is also governed by our Privacy Policy, available at [PRIVACY POLICY URL]. Our Privacy Policy describes how we collect, use, share, and protect your personal information, including information collected through our website, during order fulfillment, through customer support interactions, and via email or SMS marketing communications. By using the Service, you consent to our collection and use of your information as described in the Privacy Policy.
We are committed to protecting your personal information in accordance with applicable law, including the California Consumer Privacy Act as amended by the California Privacy Rights Act (collectively, the "CCPA/CPRA"). As a California-based company, OO! is subject to California's comprehensive privacy framework. For information about your rights under applicable state privacy laws, please see our Privacy Policy.
The Service may contain links to third-party websites, services, or applications that are not owned or controlled by OO!, including but not limited to social media platforms, payment processors, shipping carriers, and third-party marketplace listings. We are not responsible for the content, privacy policies, or practices of any third-party websites or services. Your interactions with third-party services are governed solely by their respective terms and policies. We encourage you to review the terms and privacy policies of any third-party services you access through the Service.
Purchases of OO! products through third-party marketplaces (such as Amazon and TikTok Shop) are subject to that marketplace's terms of service, return policies, and dispute resolution procedures in addition to these Terms. In the event of a conflict between these Terms and a third-party marketplace's terms, the third-party marketplace's terms shall govern the transaction to the extent required by that marketplace's policies. Notwithstanding the foregoing, OO!'s Product Safety guidelines (Section 16), Warranty Exclusions (Section 6), and Intellectual Property provisions (Section 7) apply to all OO! products regardless of the channel through which they were purchased.
You agree to defend, indemnify, and hold harmless OO!, its parent companies, subsidiaries, affiliates, and their respective officers, directors, employees, agents, contractors, licensors, suppliers, successors, and assigns from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising out of or relating to: (a) your violation of these Terms; (b) your use of the Service; (c) your User Content; (d) your violation of any third party's rights, including intellectual property, privacy, or publicity rights; or (e) any dispute between you and any third party.
TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL OO!, ITS AFFILIATES, OR THEIR RESPECTIVE DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, CONTRACTORS, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO DAMAGES FOR LOSS OF PROFITS, GOODWILL, USE, DATA, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR RELATING TO YOUR ACCESS TO OR USE OF (OR INABILITY TO ACCESS OR USE) THE SERVICE OR ANY PRODUCTS PURCHASED THROUGH THE SERVICE, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), STATUTE, OR ANY OTHER LEGAL THEORY, EVEN IF OO! HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, OO!'S TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID TO OO! FOR THE PRODUCT(S) GIVING RISE TO THE CLAIM DURING THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS ($100.00).
NOTWITHSTANDING THE FOREGOING, NOTHING IN THESE TERMS SHALL LIMIT OO!'S LIABILITY FOR BODILY INJURY OR DEATH CAUSED BY OO!'S NEGLIGENCE OR WILLFUL MISCONDUCT, TO THE EXTENT SUCH LIMITATION IS PROHIBITED BY APPLICABLE LAW.
Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of the above limitations and exclusions may not apply to you. In such jurisdictions, OO!'s liability shall be limited to the maximum extent permitted by applicable law.
Before initiating any formal dispute resolution proceeding, you agree to first contact us at legal@ooandme.com to attempt to resolve any dispute informally. We will attempt to resolve the dispute by contacting you via email. If a dispute is not resolved within sixty (60) days after submission, either party may proceed as set forth below.
ANY DISPUTE, CLAIM, OR CONTROVERSY ARISING OUT OF OR RELATING TO THESE TERMS OR THE BREACH, TERMINATION, ENFORCEMENT, INTERPRETATION, OR VALIDITY THEREOF, INCLUDING THE DETERMINATION OF THE SCOPE OR APPLICABILITY OF THIS AGREEMENT TO ARBITRATE, SHALL BE DETERMINED BY BINDING INDIVIDUAL ARBITRATION ADMINISTERED BY THE AMERICAN ARBITRATION ASSOCIATION ("AAA") UNDER ITS CONSUMER ARBITRATION RULES THEN IN EFFECT, EXCEPT AS MODIFIED BY THESE TERMS. THE ARBITRATION SHALL BE CONDUCTED BY A SINGLE ARBITRATOR IN LOS ANGELES COUNTY, CALIFORNIA. JUDGMENT ON THE ARBITRATION AWARD MAY BE ENTERED IN ANY COURT HAVING JURISDICTION.
YOU AND OO! AGREE THAT EACH PARTY MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION. UNLESS BOTH YOU AND OO! AGREE OTHERWISE, THE ARBITRATOR MAY NOT CONSOLIDATE OR JOIN MORE THAN ONE PERSON'S OR PARTY'S CLAIMS AND MAY NOT OTHERWISE PRESIDE OVER ANY FORM OF A CONSOLIDATED, REPRESENTATIVE, OR CLASS PROCEEDING.
If twenty-five (25) or more individuals submit demands for arbitration that raise substantially similar claims and are filed by or with the assistance of the same law firm or organization ("Mass Filing"), the following procedures shall apply: The parties shall cooperate to select fifteen (15) individual cases (split evenly with the remainder selected by the arbitration provider) to proceed to arbitration as bellwether cases. All other demands in the Mass Filing shall be stayed pending resolution of the bellwether cases. Following resolution of the bellwether cases, the parties shall engage in a single mediation session to attempt to resolve the remaining cases. If mediation does not resolve all remaining cases, each remaining case may proceed to individual arbitration in a staggered fashion at a rate agreed upon by the parties or determined by the arbitration provider.
Notwithstanding the foregoing, either party may seek injunctive or other equitable relief in any court of competent jurisdiction to prevent the actual or threatened infringement, misappropriation, or violation of intellectual property rights. Claims arising in small claims court are also excluded from the arbitration requirement, provided the claim remains in such court and advances only individual claims.
You may opt out of the arbitration and class action waiver provisions of this Section 13 by sending written notice of your decision to opt out to: Innovative Brands LLC, [ADDRESS], within thirty (30) days of your first use of the Service. Your notice must include your name, address, the email address associated with your account, and a clear statement that you wish to opt out of the arbitration provision.
These Terms and any disputes arising hereunder shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law provisions. To the extent that arbitration does not apply, you agree to submit to the exclusive jurisdiction of the state and federal courts located in Los Angeles County, California for the resolution of any dispute.
By using the Service or providing your email address or phone number to us, you consent to receive electronic communications from us, including emails, text messages (if you opt in to our SMS program), and notices posted on the Site. You agree that all agreements, notices, disclosures, and other communications we provide to you electronically satisfy any legal requirement that such communications be in writing.
If you opt in to our SMS or text messaging program, message and data rates may apply. You may opt out at any time by texting STOP to the applicable number or by contacting us at support@ooandme.com. Please see our SMS Terms for additional details.
OO! products, including the OO!brush, are designed for personal, non-commercial use in accordance with the instructions provided with the product and in the accompanying user manual. The user manual is the authoritative guide for safe product use and should be read in full before first use. You agree to use all products in accordance with applicable instructions, warnings, and safety guidelines.
The OO!brush is an electronic personal care device designed for use on human hair. Please observe the following safety guidelines:
In the event of a product safety concern, product recall, or safety-related notice from the U.S. Consumer Product Safety Commission (CPSC) or other regulatory authority, OO! will comply with all applicable consumer product safety requirements and will notify affected purchasers through the contact information on file.
OO! shall not be liable for any injury, damage, or loss arising from the misuse of any product, use contrary to the instructions provided, use contrary to the safety guidelines above, or any modification of the product.
If OO! authorizes In-Place Decommissioning (IPD) as part of a warranty claim (see Section 6.3), you must strictly follow all safety instructions provided. The following safety requirements apply:
If you experience any product safety concern, please discontinue use immediately and contact our customer support team at support@ooandme.com. Product safety and customer wellbeing are paramount to OO!.
The Service is controlled and operated from the United States. If you access the Service from outside the United States, you are responsible for compliance with all applicable local laws. We make no representation that the Service or products are appropriate or available for use in other locations. Products shipped internationally may be subject to import duties, taxes, and customs fees, which are the sole responsibility of the recipient.
Certain OO! products contain electronic components, including rechargeable lithium-ion batteries, that may be subject to import restrictions, shipping regulations, or certification requirements in certain countries. International customers are responsible for verifying that the product may be lawfully imported into and used in their jurisdiction.
We may terminate or suspend your access to the Service immediately, without prior notice or liability, for any reason, including if you breach these Terms. Upon termination, your right to use the Service will cease immediately. All provisions of these Terms which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity, limitation of liability, and dispute resolution provisions.
If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such invalidity, illegality, or unenforceability shall not affect any other provision of these Terms, and these Terms shall be construed as if such invalid, illegal, or unenforceable provision had never been included.
The failure of OO! to exercise or enforce any right or provision of these Terms shall not constitute a waiver of such right or provision. Any waiver of any provision of these Terms will be effective only if in writing and signed by OO!.
These Terms, together with the Privacy Policy and any other legal notices or policies published by us on the Service, constitute the entire agreement between you and OO! regarding the Service and supersede all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral, regarding the Service.
You may not assign or transfer these Terms, by operation of law or otherwise, without our prior written consent. Any attempt by you to assign or transfer these Terms without such consent shall be null and void. We may freely assign or transfer these Terms without restriction. Subject to the foregoing, these Terms will bind and inure to the benefit of the parties, their successors, and permitted assigns.
If you have any questions about these Terms of Service, please contact us:
Innovative Brands LLC d/b/a OO!
30021 Tomas Street Suite #300
Rancho Santa Margarita, CA 92688
Legal inquiries: legal@ooandme.com
Customer support: hello@ooandme.com
Website: www.ooandme.com
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